Are your digital marketing efforts achieving results? How would you know? Learn how to collect, report, and analyze the results of your digital, social and email campaigns to help guide future decision making.
Are you getting the results you need from your digital marketing campaigns?
This program is designed to meet the needs of those with traditional marketing experience interested in gaining skills in digital marketing. The short, in depth program allows you to gain the knowledge to properly implement measurement tools like Google Analytics, Google Search Console, and Google Tag Manager; identify meaningful metrics; and more accurately measure and report on the results of their digital marketing efforts. This program is taught by experienced professionals in the field who are able to instruct using real life examples.
Participants should have their Google Analytics account and/or other tools available to get the most out of this course. The instructors will reference examples from attendees as much as possible to connect learning with real world scenarios and allow you to use the tools while learning.
Learn to organize your results into meaningful reports you can use and share to make business and marketing decisions.
Who should attend
Entrepreneurs, small business owners, marketing professionals, website administrators
Erin Trowbridge has over ten years of experience in digital marketing in a variety of industries. She has worked on large and small marketing teams, for entrepreneurs and enterprise-level organizations, including projects for the Mabel Tainter, Community for the Confluence, and Eau Claire Jazz Festival. By sharing her experiences and through education, she hopes to help others become better practitioners and advocates of marketing best practices in today's digital landscape.
Tyler Schroeder excels in the technology and development realm of effective digital solutions. He has previous experience in government, digital strategy, and education, and his specialties include web design and development, analytics and project management.