Skip to main content

Measuring your Digital Marketing: An Intro to Marketing Data

Are your digital marketing efforts achieving results? How would you know? Learn how to collect, report, and analyze the results of your digital, social and email campaigns to help guide future decision making.

Key Program Information
Related Programs

Are you getting the results you need from your digital marketing campaigns? 

This program is designed to meet the needs of those with traditional marketing experience interested in gaining skills in digital marketing. The short, in depth program allows you to gain the knowledge to properly implement measurement tools like Google Analytics, Google Search Console, and Google Tag Manager; identify meaningful metrics; and more accurately measure and report on the results of their digital marketing efforts. This program is taught by experienced professionals in the field who are able to instruct using real life examples. 

Participants should have their Google Analytics account and/or other tools available to get the most out of this course. The instructors will reference examples from attendees as much as possible to connect learning with real world scenarios and allow you to use the tools while learning.  

Learn to organize your results into meaningful reports you can use and share to make business and marketing decisions. 

Who should attend

Entrepreneurs, small business owners, marketing professionals, website administrators


  • Erin Trowbridge has over ten years of experience in digital marketing in a variety of industries. She has worked on large and small marketing teams, for entrepreneurs and enterprise-level organizations, including projects for the Mabel Tainter, Community for the Confluence, and Eau Claire Jazz Festival. By sharing her experiences and through education, she hopes to help others become better practitioners and advocates of marketing best practices in today's digital landscape.

  • Tyler Schroeder excels in the technology and development realm of effective digital solutions. He has previous experience in government, digital strategy, and education, and his specialties include web design and development, analytics and project management. 

CEU Information

Participants will earn 0 Continuing Education Units ( 0 Contact Hours) upon completion of this program.

Disability Accommodations

UW-Eau Claire Continuing Education encourages individuals with disabilities or other special needs to participate in our programs whenever possible. If you require a reasonable accommodation, please notify us at least two weeks in advance of the program so that appropriate arrangements can be made. Contact Continuing Education at 715-836-3636 / toll-free 866-893-2423, or use the Wisconsin Relay System (711). All requests are kept confidential.

An EEO/Affirmative Action employer, University of Wisconsin provides equal opportunities in employment and programming, including Title IX and ADA requirements.

Cancellation Policy

We understand life happens. Should you need to cancel your registration, you may substitute someone to take your place, at any time, at no cost to you. If we cancel a program, we’ll give you your money back.

If your program is 14 or more days away:
You may transfer once to any currently available program – no charge!
If you have to cancel, you will receive a refund, minus a 20% administrative fee.

If your program is less than 14 days away:
You may transfer once to any currently available program, plus a 20% transfer fee.
If you cancel, you will not receive a refund.

If you are registered and do not attend the program, you are responsible for the full fee.

Substitution, refund or transfer requests must be submitted via email or phone call to UW-Eau Claire Continuing Education.

There are currently no upcoming dates for this program. To make sure you are notified when dates are scheduled, please join our mailing list.

Join Our Mailing List